The Possession of Data

Since the turn of the 21st century, the possession of data has become a greater source of economic power than ever before, dwarfing, in particular, analytics. It’s data about us humans, not about the physical world: our demographic segment, where we live, what we buy, our opinions, and our relationships.

This is a development that manufacturing companies have not been leading. To survive this disruption, their managers need to think more deeply about data, how they can collect it, and what they can do with it to stay competitive.

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