Aug 8 2015
Scientific and technical terms are frequently used metaphorically in business, in ways that don’t always make sense. Companies, nowadays, are commonly described as having certain practices, “in their DNA,” and you hear discussions of “changing their DNA.”As is known to anyone who has taken High School biology or watched a recent cop show on TV, the one thing you can’t change is your DNA. We each have our own version, formed at conception and replicated in every cell of our body.
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