The NUMMI Story (Minus the Ending) | Matthew May

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“At the risk of being repetitive, allow me to retell one of my favorite stories. First, imagine the worst place you’ve ever worked. The darkest, most depressing, soul-sucking work environment you’ve ever had the misfortune to inhabit.

Got it in your mind’s eye? Now, multiply it by oh, say, 100. That’s how bad the place I’m about to describe was. I know, because I spoke to people who were there.

The year was 1982. It was the year of Jordaache Jeans. The year of Wendy’s “Where The Beef?” commercial. And the It was 1982, the first full year of Reaganomics.

The place was the General Motors Fremont, California plant…”

Michel Baudin‘s comments:

The NUMMI joint venture between GM and Toyota is a great story of thorough transformation. It is how a car plant from worst to best. Unfortunately, it ended in 2010, when GM when bankrupt and Toyota declined to take over the entire venture.

Now Toyota is part owner of Tesla,  the facility is the Tesla plant, and it has been getting renewed attention as such. This is a new lease on life but Tesla’s 10,000 cars/year do not compare with the 250,000 NUMMI used to make.

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