Jun 15 2014
The Goals That Matter: SQDCM | Mark Graban
See on Scoop.it – lean manufacturing
Blog post at Lean Blog : “Today is the start of the 2014 World Cup, which means much of the world will be talking about goals.I’m not really a soccer, I mean football, fan but I’m all for goals. In the Lean management system, we generally have five high-level goals. These were the goals taught to us in the auto industry, where I started my career, and they apply in healthcare.”
As I learned it, it was “Quality, Cost, Delivery, Safety, and Morale” -(QCDSM) rather than SQDCM. I am not sure the order matters that much. The rationale for grouping Quality, Cost, and Delivery is that they matter to customers, while Safety and Morale are internal issues of your organization, visible to customers only to the extent that they affect the other three.
They are actually dimensions of performance rather than goals. “Safety,” by itself, is not a goal; operating the safest plants in your industry is a goal. In management as taught in school, if you set this goal, you have to be able to assess how far you are from it and to tell when you have reached it. It means translating this goal into objectives that are quantified in metrics.
In this spirit, you decide to track, say, the number of consecutive days without lost time accidents, and the game begins. First, minor cuts and bruises, or repetitive stress, don’t count because they don’t result in the victims taking time off. Then, when a sleeve snagged by a machine pulls an operator’s hand into molten aluminum, the victim is blamed for hurting the plant’s performance.
Similar stories can be told about Quality, Cost, Delivery and Morale, and the recent scandal in the US Veterans’ Administration hospitals shows how far managers will go to fix their metrics.
To avoid this, you need to reduce metrics to their proper role of providing information an possibly generating alarms. In health care, you may measure patients’ temperature to detect an outbreak of fever, but you don’t measure doctors by their ability to keep the temperature of their patients under 102°F, with sanctions if they fail.
Likewise, on a production shop floor, the occurrence of incidents is a signal that you need to act. Then you improve safety by eliminating risks like oil on the floor, frayed cables, sharp corners on machines, unmarked transportation aisles, or inappropriate motions in operator jobs. You don’t make the workplace safer not by just rating managers based on metrics.
In summary, I don’t see anything wrong with SQDCM as a list. It covers all the dimensions of performance that you need to worry about in manufacturing operations, as well as many service operations. Mark uses it in health care, but it appears equally relevant in, say, car rental or restaurants. I don’t see it as universal, in that I don’t think it is sufficient in, for example, research and development.
And, in practice, focusing on SQDCM easily degenerates into a metrics game.
See on www.leanblog.org
I surrendered, and confessed that I didn’t have a clue what he was talking about with clouds, crocodiles, pots of gold, UDEs, DEs, and Ds, and asked for help. The first response I received was from Henry Fitzhugh Camp:
It didn’t help much, but then, fortunately, he added:
He included a link to a video about Goldratt’s change matrix. Others also directed me to webinars, and debated whether there was rich knowledge embedded in the jargon, which prompted me to respond that yes, sometimes, technical terms do embed rich knowledge, for example in math or biochemistry. Often, however, the primary purpose of jargon is to exclude the uninitiated.
Some like to learn from webinars and videos. I don’t mind them for cooking recipes, but I find them an excruciatingly slow way to learn vocabulary. Clouds, crocodiles, pots of gold, UDEs, DEs, crutches and mermaids should be explained each in 25 words or less.
Lisa Scheinkopf then came to my rescue with explanations for at least some of these terms, which I summarized as follows:
As metaphors, Pot 0f Gold and Alligators are OK, but Crutches and Mermaids make no sense. A crutch is a device that helps you, not a risk. And I can’t see what mermaids have to do with the benefits of the status quo. In many cultures, mermaids, or sirens, lure sailors to their deaths. That is not much of a benefit. In others, they fall in love with human males, which makes you wonder what kind of “mermaids” a woman employee would have.
These terms are all about what you have to do to convince members of an organization to embrace a change you are recommending or have been tasked with implementing. In my experience, words are ineffective. To drive change, I have usually focused on finding protagonists rather than persuading antagonists.
Among the first-line managers in a manufacturing plant, for example, you usually encounter about 30% of antagonists who, for whatever reasons, oppose what you are recommending, about 50% of fence-sitters who are waiting to see which way the wind blows, and 20% of protagonists, who see an opportunity and want to take it. You work with the protagonists to get pilot projects done.
Their success then wins over the fence sitters and, together, the original protagonists and the converted fence sitters overcome the objections of the antagonists. Of course, this approach requires you to take human issues into consideration when selecting projects. You may select a smaller pot of gold because the manager in charge is ready to go for it.
And I still don’t know what Kelvyn meant with his “clouds.”