Aug 21 2014
Purpose and Etiquette of On-Line Discussions
In the Lean Six Sigma Worldwide discussion group on LinkedIn, Steven Borris asked about the purpose of on-line discussions, whether they should stick precisely to the topic they were started on, and how disagreements between participants should be expressed or handled. As a participant in a variety of professional forums for the past 16 years, I have come to think of an online discussion as a conference that is always in session, in which the posting etiquette should be the same as at conferences.
Contributors should think of readers first. LinkedIn members read discussions for enlightenment, not entertainment. This isn’t Facebook. When readers browse a discussion, it is based on its subject, and that is what they expect to be covered. Like the title of a book, the name of a discussion announces what it is about. Readers are drawn to it by the need for information on that topic and have a legitimate expectation that the posts will be about it. If participants disappoint them, they go away upset at having been misled. For this reason, discussions should stick to their subject, and group moderators or managers should make sure they do, with interesting digressions spawning new discussions.
Professional readers are also turned off by personal attacks and posts that question other posters’ motives. The participants need to “play nice” with each other, but a discussion where they all express the exact same ideas would not be informative and would be dull. The contributors to the discussions I participate in often have decades of experience that have shaped their perspectives on the topics, differently based on the industries and companies they have worked for. They are not on the same wavelength.
Often, however, apparent disagreements disappear when the context is properly set. For example, in his 1999 book on Six Sigma, Mikel Harry wrote that the future of all business depends on an understanding of statistics; Shigeo Shingo, on the other hand, had no use for this discipline and wrote in ZQC that it took him 26 years to become free of its spell.
That sounds like a clear-cut disagreement. Mikel Harry developed Six Sigma at Motorola in the 1980s; Shigeo Shingo was a consultant and trainer primarily in the Japanese auto industry from 1945 to the 1980s, too early for discussion groups. Harry and Shingo worked in different industries with different needs at different times.With proper context setting, they can be both right. Posts that start with “In my experience…” and support topical conclusions with an account of what that experience go a long way towards setting that context.


The Utah State University website, on its Jon M. Huntsman School of Business page, has a directory entry for 


I surrendered, and confessed that I didn’t have a clue what he was talking about with clouds, crocodiles, pots of gold, UDEs, DEs, and Ds, and asked for help. The first response I received was from Henry Fitzhugh Camp:
It didn’t help much, but then, fortunately, he added:
He included a link to a video about Goldratt’s change matrix. Others also directed me to webinars, and debated whether there was rich knowledge embedded in the jargon, which prompted me to respond that yes, sometimes, technical terms do embed rich knowledge, for example in math or biochemistry. Often, however, the primary purpose of jargon is to exclude the uninitiated.
Some like to learn from webinars and videos. I don’t mind them for cooking recipes, but I find them an excruciatingly slow way to learn vocabulary. Clouds, crocodiles, pots of gold, UDEs, DEs, crutches and mermaids should be explained each in 25 words or less.
Lisa Scheinkopf then came to my rescue with explanations for at least some of these terms, which I summarized as follows:
As metaphors, Pot 0f Gold and Alligators are OK, but Crutches and Mermaids make no sense. A crutch is a device that helps you, not a risk. And I can’t see what mermaids have to do with the benefits of the status quo. In many cultures, mermaids, or sirens, lure sailors to their deaths. That is not much of a benefit. In others, they fall in love with human males, which makes you wonder what kind of “mermaids” a woman employee would have.
These terms are all about what you have to do to convince members of an organization to embrace a change you are recommending or have been tasked with implementing. In my experience, words are ineffective. To drive change, I have usually focused on finding protagonists rather than persuading antagonists.
Among the first-line managers in a manufacturing plant, for example, you usually encounter about 30% of antagonists who, for whatever reasons, oppose what you are recommending, about 50% of fence-sitters who are waiting to see which way the wind blows, and 20% of protagonists, who see an opportunity and want to take it. You work with the protagonists to get pilot projects done.
Their success then wins over the fence sitters and, together, the original protagonists and the converted fence sitters overcome the objections of the antagonists. Of course, this approach requires you to take human issues into consideration when selecting projects. You may select a smaller pot of gold because the manager in charge is ready to go for it.
And I still don’t know what Kelvyn meant with his “clouds.”