Not statistically significant does NOT mean insignificant | Rebecca A. Morgan | AME Target

“My fully-loaded 2012 Audi A6 had an intermittent frustrating problem since the day I bought it. No diagnostic codes indicated a problem. Escalation to German engineering had me ready to move back to Lexus. Their response was ‘it must not really be happening. Our codes would indicate if it were.’ That obnoxious response was based on the assumption they had thought of every cause of failure in developing the diagnostic codes. FMEA is not 100% and never will be. Do you have customer data that you’re not actively using to improve your product Four years after I first reported the issue, Audi issued an urgent safety recall for the problem that I had been experiencing. Why the delay?”

Sourced through AME Target

Michel Baudin‘s comments: I am sure many have had similar experiences to Becky’s with customer service in many companies. They tell you their product is used by millions and it’s the first time anyone reports this problem. You are probably using it wrong, or misreading its output,… This being said, it’s not really related to the concept of statistical significance.

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