About Strategy, Tactics, and Lean

Carl von Clausewitz, writer on military strategy and tactics

Carl von Clausewitz, writer on military strategy and tactics

Originally “the art of the general,” strategy is about which armies or fleets you deploy where and for what purpose. It goes hand in hand with tactics, which is the way each unit then engages the enemy. Always fond of military metaphors, business people have chosen to use  the term”strategy”  for their plans and decisions on products or services, markets, promotion methods, technology, organization, and financing. To Harvard Business School’s Michael Porter “the essence of [business] strategy is choosing what not to do.”

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